Indomitable
Spirit
Creating a unique yet pragmatic brand & pack vision for the first and only rum distillery on the Isles of Scilly.
SC DOGS - Spirits of St. Martin’s videography by Christopher Tirrell
Collaborating closely with a multi-disiplinary team of exceptionally talented creatives, we guided the creative process, establishing the SC Dogs brand and the stories distilled into each bottle.
Creative Director – Richard Stevens
Cornish Artist – Imogen Bone
Letterpress Typographer – Mr. Smith
Copywriter – Ian Henderson
Videographer – Christopher Tirrell
The spirit of Capt’n Stevens
A mark of provenance.
Brand marque exploration
St. Martin’s makers & producers mark by Sue Lewington
Using traditional woodblock letterpress process, each character of the SC DOGS brand marque has a unique texture and beautiful patina finish.
Weathered by centuries of island life.
360 degree bottle design with character reveal
Ceramic screen print bottle sample
The bottle is designed with no set orientation. Ceramic screen printed lettering and a double sided label work together to create the ‘SC DOGS’ brand marque, whilst framing a character portrait through the port-hole.
In-house prototype
Distilled, aged and bottled on St. Martin’s, Isles of Scilly
Each bottle is dedicated to one of the islands’ own sea dogs. Distilling their stories and celebrating the people & spirit of St. Martin’s, Isles of Scilly.
SC Dogs is a range of delicately balanced premium rums and vodkas with a clean, rounded finish and a tang of the sea.
In response to the Covid-19 pandemic, the SC Dogs distillery switched it’s production from rum to hand sanitiser to supply and protect residents across the isles.
Hand sanitiser