Partnering with a start up to develop and launch a sustainable product for kids creative play.
Cub Box has been dreamed up, designed, manufactured and launched within the year.
Inspired by their young family, Rose and Ed set up Cub Box in 2019 and we were lucky enough to join them at the early stages to develop and launch a sustainable product for kids creative play.
Simplicity ignites imagination, this product should only be the canvas… We developed the creative direction and themes for the brand, to inspire playtime for our future explorers, adventurers and environmentalists.
We explored and iterated a breadth of structures in 3D before settling on Echo and Scout as our Cub Box pioneers. As well as being fully recyclable and made from 90% recycled material, the challenge was set for easy assembly without fixings and ability to be flat-packed and re-packed to store under a sofa.
“Our ambition is to Inspire the next generation of adventurers, environmentalists and explorers.”