Outselling
an icon
Disrupting and winning in a dominated market, with emotive and brand lead new product development.
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“The bunny brought in 246,000 new customers to the Easter Self-Eat segment”
MaltEaster DBA Submission
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You don’t often get a brief to design an icon. We worked closely with the brand and manufacturer to design, develop and scale the self eat range.
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In year one the Malteaser Bunny outsold it’s competitors and has since won a DBA, made like bunnies to create mini bunnies, bought a camper van for spring time adventures, and warmly welcomed their playful reindeer friends to the party.
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